Jeanette James - Creative Copywriter

Healthcare (Human and animal) - Neocate, Lansinoh, Daktarin, Flexadin (dogs), Flora

MY NEOCATE WEBSITE
MyNeocate is a club for parents with children who have
cow’s milk allergy to get tips, guidance and swap experience
with other parents.

HAPPY TUMMY CLUB WEBSITE
Through the Happy Tummy Club, Lansinoh provides support and guidance during pregnancy and for mothers who are breastfeeding their babies. It also features special product offers.

DAKTARIN PRESS AD
Featured in men’s magazines. It was important to convey that this athlete’s foot powder contains two key ingredients for eliminating the problem (unlike competitive products).

DAKTARIN PRESS AD
Featured in women’s press. It was important to convey that this athlete’s foot powder contains two key ingredients for eliminating the problem (unlike competitive products).

VET’S COLLATERAL
Flexadin Advanced (Vetoquinol) is a joint supplement used in dogs prone to osteoarthritis. It uses a unique ingredient called UC-II (undenatured collagen type-II), that prevents the further breakdown of collagen in cartilage through the process of oral tolerisation.
This campaign created at wearembc.com seeks to promote and make clear the unique mode of action and benefit of the product.
This comes to life in the concept ‘UCII. You see the difference’ supported by a playful yet intriguing visual of a lively, dynamic Skateboarding Springer Spaniel, with a contrasting ‘inactive’ shadow that creates a strong visual representation of the product benefit.

DIRECT MAIL
TV presenter Gloria Hunniford acts as spokeswoman in a drive to
help people reduce their cholesterol levels by introducing
Flora pro-activ to their diets.

The copy explains how simple it is to fit Flora pro-activ into
everyday life.

Mailing includes a £1 off coupon (not shown) to encourage
customers to try Flora pro-activ.

I have written specialist copy regularly for Bayer veterinary products. Target audience can be either vets or pet owners.