Flexadin Advanced (Vetoquinol) is a joint supplement used in dogs prone to osteoarthritis. It uses a unique ingredient called UC-II (undenatured collagen type-II), that prevents the further breakdown of collagen in cartilage through the process of oral tolerisation.
This campaign created at wearembc.com seeks to promote and make clear the unique mode of action and benefit of the product.
This comes to life in the concept ‘UCII. You see the difference’ supported by a playful yet intriguing visual of a lively, dynamic Skateboarding Springer Spaniel, with a contrasting ‘inactive’ shadow that creates a strong visual representation of the product benefit.