Jeanette James - Creative Copywriter

Pitch-winning website and direct mail for Sainsbury’s Business Direct






This was a new B2B website promoting gift cards/vouchers to those
responsible for employee rewards.

B2B DM Pack for Sainsbury’s gift vouchers

Scratch off panels encourage interaction with concept that we can’t always know the perfect business reward to give employees

The site illustrates in a fun way how you can't fully know the people you work with, so how can you choose a gift/reward for them?

Would you like to have to guess what everyone you work with would like as a gift?

Site shows how a Sainsbury's gift card can please most people

See the live website at